{"id":13136,"date":"2025-08-07T10:35:15","date_gmt":"2025-08-07T10:35:15","guid":{"rendered":"https:\/\/messageflow.com\/?page_id=13136"},"modified":"2025-10-20T12:59:50","modified_gmt":"2025-10-20T12:59:50","slug":"dostarczalnosc-e-mail","status":"publish","type":"page","link":"https:\/\/messageflow.com\/pl\/webinary\/dostarczalnosc-e-mail\/","title":{"rendered":"Dostarczalno\u015b\u0107 e mail, czyli co zrobi\u0107, \u017ceby wiadomo\u015bci nie trafia\u0142y do spamu"},"content":{"rendered":"<div class=\"container\"><div class=\"row\"><div class=\"col-12\"><div class=\"entry-content\"><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h1 class=\"wp-block-heading\">Dostarczalno\u015b\u0107 e mail, czyli co zrobi\u0107, \u017ceby wiadomo\u015bci nie trafia\u0142y do spamu<\/h1><p>  <span style=\"color: #6061F6; font-weight: 600; font-size: 14px;\">E-mail<\/span><span style=\"color: #465464; font-weight: normal; font-size: 14px;\"> \u2022 21 lipca, 2025 \u2022 72 minuty \u2022 J\u0119zyk polski<\/span><\/p><div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><iframe title=\"Dostarczalnos\u0301c\u0301 e mail, czyli co zrobic\u0301, z\u0307eby wiadomos\u0301ci nie trafia\u0142y do spamu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/IE-r7HdiWwY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/figure><h2 class=\"wp-block-heading\">O webinarze<\/h2><p>Ka\u017cdy e-mail to potencjalny kontakt, sprzeda\u017c lub wa\u017cna transakcja. Ale co, je\u015bli Twoje wiadomo\u015bci nie trafiaj\u0105 do odbiorc\u00f3w? Dostarczalno\u015b\u0107 to dzi\u015b jeden z kluczowych temat\u00f3w w e-mail marketingu i pierwszy krok do skutecznej komunikacji. <\/p><p>W czasie webinaru poka\u017cemy, jak\u0105 drog\u0119 musi przej\u015b\u0107 mail, od momentu wys\u0142ania a\u017c po skrzynk\u0119 odbiorcz\u0105. Dowiesz si\u0119, co wp\u0142ywa na ocen\u0119 Twoich wiadomo\u015bci przez provider\u00f3w i jak unikn\u0105\u0107 kosztownych b\u0142\u0119d\u00f3w, kt\u00f3re mog\u0105 zablokowa\u0107 Twoje maile.<\/p><h2 class=\"wp-block-heading\">Czego dowiesz si\u0119 z webinaru<\/h2><ul class=\"wp-block-list\"><li><strong>Zrozumiesz, czym naprawd\u0119 jest dostarczalno\u015b\u0107<\/strong> &#8211; poznasz r\u00f3\u017cnice mi\u0119dzy mailami transakcyjnymi i marketingowymi, i dowiesz si\u0119, dlaczego rozdzielenie ruchu jest kluczowe. <\/li><li><strong>Poznasz techniczne fundamenty<\/strong>, takie jak SPF, DKIM, DMARC, BIMI, warm-up domeny, reputacja IP &#8211; zobaczysz, jak poprawnie skonfigurowa\u0107 infrastruktur\u0119, kt\u00f3ra decyduje o Twojej dostarczalno\u015bci. <\/li><li><strong>Nauczysz si\u0119 monitorowa\u0107 i analizowa\u0107 swoje wysy\u0142ki<\/strong> &#8211; jak mierzy\u0107 skuteczno\u015b\u0107 poza open rate i jakie wska\u017aniki licz\u0105 si\u0119 naprawd\u0119.  <\/li><li><strong>Dowiesz si\u0119, jak zadba\u0107 o higien\u0119 bazy<\/strong> &#8211; czym s\u0105 spam traps, bounces i jak dobra segmentacja listy mo\u017ce uratowa\u0107 Twoj\u0105 reputacj\u0119.<\/li><li><strong>Poznasz praktyczne przyk\u0142ady<\/strong> &#8211; zobaczysz, jak wygl\u0105da integracja z CRM czy platformami e-commerce i kiedy warto postawi\u0107 na dedykowane wsparcie ekspert\u00f3w.<\/li><\/ul><h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-f84ca5def6bff1febc6d293e154f2637\" style=\"color:#6061f6\">AGENDA<\/h4><ol class=\"wp-block-list\"><li>Rodzaje wysy\u0142ek masowych<\/li><li>Droga wiadomo\u015bci e-mail<\/li><li>O dostarczalno\u015bci<\/li><li>Providerzy<\/li><li>Najlepsze praktyki<\/li><li>Uwierzytelnienia<\/li><li>IP<\/li><li>Rodzaje odbi\u0107<\/li><li>Jak mierzy\u0107 i interpretowa\u0107 dane?<\/li><li>Use case<\/li><\/ol><h2 class=\"wp-block-heading\">Prelegenci<\/h2><\/div><\/div><\/div><\/div><section id=\"acf-block-cards-block_93a91aae10dd515adf42dceb800f26e0\" class=\"acf-block-cards   c-mt-0 c-mb-only-9 bg-white\">    <div class=\"container\">        <div class=\"row row--spacing-lg-24px c-row-gap-only-6 justify-content-center justify-content-lg-start\">            <div>                            <\/div>                            <div class=\"col-md-4 col-lg-3\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"452\" height=\"311\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Katarzyna-Garbaciak-1.png\" class=\"w-100 h-100 object-fit-cover\" alt=\"Katarzyna Garbaciak\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Katarzyna-Garbaciak-1.png 452w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Katarzyna-Garbaciak-1-48x33.png 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Katarzyna-Garbaciak-1-96x66.png 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Katarzyna-Garbaciak-1-320x220.png 320w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/>                                                            <\/div>                                                <h2 class=\"fz-20 fw-semibold\">                                                    <\/h2>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <div style=\"text-align: left; margin-top: 0;\">  <a href=\"https:\/\/www.linkedin.com\/in\/katarzyna-garbaciak\" target=\"_blank\" style=\"display: inline-block; margin: 0 0 8px 0;\" rel=\"noopener\"><br \/>    <img decoding=\"async\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/linkedin-svgrepo-com.svg\" alt=\"LinkedIn\" width=\"20\" height=\"20\" style=\"vertical-align: middle;\"><br \/>  <\/a><\/p><h5 style=\"color: #000033; margin: 0;\">Katarzyna Garbaciak<\/h5><p style=\"color: #000033; font-weight: normal; margin: 4px 0 0 0;\">    Chief Operating Officer MessageFlow  <\/p><\/div>                                                            <\/div>                                            <\/div>                <\/div>                            <div class=\"col-md-4 col-lg-3\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"452\" height=\"311\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Aleksandra-Szulecka-Szmyt.png\" class=\"w-100 h-100 object-fit-cover\" alt=\"Aleksandra Szulecka-Szmyt\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Aleksandra-Szulecka-Szmyt.png 452w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Aleksandra-Szulecka-Szmyt-48x33.png 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Aleksandra-Szulecka-Szmyt-96x66.png 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Aleksandra-Szulecka-Szmyt-320x220.png 320w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/>                                                            <\/div>                                                <h2 class=\"fz-20 fw-semibold\">                                                    <\/h2>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <div style=\"text-align: left; 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font-weight: 600;\">RCS<\/span><span style=\"color: #000033; font-weight: normal;\"> \u2022 22 maja 2025<\/span><\/p><h5 style=\"color: #000033;\">RCS dla SaaS: Jak zwi\u0119kszy\u0107 zaanga\u017cowanie i konwersj\u0119 dzi\u0119ki nowemu standardowi<\/h5><p><a href=\"https:\/\/messageflow.com\/pl\/webinary\/rcs-dla-saas-jak-zwiekszyc-zaangazowanie-i-konwersje-dzieki-nowemu-standardowi-komunikacji\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline; color: #000033;\">Obejrzyj nagranie\u2192<\/a><\/p>                                                            <\/div>                                            <\/div>                <\/div>                            <div class=\"col-md-6 col-lg-4\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"576\" height=\"396\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-akcji-576x396.png\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-akcji-576x396.png 576w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-akcji-48x33.png 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-akcji-96x66.png 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-akcji-320x220.png 320w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-akcji-640x440.png 640w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-akcji-768x528.png 768w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-akcji.png 904w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>                                                            <\/div>                                                <h3 class=\"fz-20 fw-semibold\">                                                    <\/h3>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <p>  <span style=\"color: #6061F6; 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font-weight: 600;\">RCS<\/span><span style=\"color: #000033; font-weight: normal;\"> \u2022 26 listopada 2024<\/span><\/p><h5 style=\"color: #000033;\">RCS w e-commerce: Wiosenna strategia wzrostu i zaanga\u017cowania klient\u00f3w<\/h5><p><a href=\"https:\/\/messageflow.com\/pl\/webinary\/rcs-w-e-commerce-wiosenna-strategia-wzrostu-i-zaangazowania-klientow\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline; color: #000033;\">Obejrzyj nagranie \u2192<\/a><\/p>                                                            <\/div>                                            <\/div>                <\/div>                    <\/div>    <\/div><\/section><section id=\"acf-block-text-call-to-action-with-logo-block_be4deed6125024c103e20f0b68ab5744\" class=\"text-call-to-action-with-logo acf-block-text-call-to-action-with-logo  c-mt-0  c-pt-only-8 c-pb-only-8 bg-primary-900\">    <div class=\"container\">        <div class=\"row\">            <div class=\"col-lg-8 c-pr-lg-0 d-flex flex-column c-row-gap-only-5\">                                    <a href=\"https:\/\/messageflow.com\/pl\/\" class=\"text-call-to-action-with-logo__logo hover-opacity-0-75\">                        <object type=\"image\/svg+xml\" data=\"https:\/\/messageflow.com\/wp-content\/uploads\/2024\/08\/logo-white.svg\" class=\"w-100 h-100 d-block object-fit-cover\"><\/object>                    <\/a>                                        <h2 class=\"h3  text-white text-start\">        Wybierz <span class=\"text-accent-green-500\">kompleksowe rozwi\u0105zanie<\/span> dla komunikacji wielokana\u0142owej    <\/h2>                        <div class=\"d-flex align-items-center gap-3\">                                <div class=\"crunch-button-wrapper c-mt-0\">            <a href=\"https:\/\/app.messageflow.com\/register\" class=\"crunch-button crunch-button__full-background crunch-button__full-background--accent-yellow-color crunch-button__full-background--medium\" target=\"_blank\" rel=\"nofollow\">Za\u0142\u00f3\u017c konto<\/a>        <\/div>                        <\/div>            <\/div>        <\/div>    <\/div><\/section><div class=\"text-call-to-action-with-logo__decor w-100\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":13120,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13136","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/13136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/comments?post=13136"}],"version-history":[{"count":10,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/13136\/revisions"}],"predecessor-version":[{"id":15278,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/13136\/revisions\/15278"}],"up":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/13120"}],"wp:attachment":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/media?parent=13136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}